Record Sales Volumes in 2016 for Sotheby's International Realty

Also available in: Italiano

“When CNBC breaks the news announcing the record sales volume of Sotheby’s International Realty you know you feel a great sense of pride that you are part of the world’s leading luxury real estate network. A staggering $95 billion in global sales and a record of 127,000 cloud transaction in 2016 is an extraordinary milestone to share with our clients and the public” says Savvas Savvaidis our Managing Director at Rhodes Sotheby’s International Realty.

“During a year when the words “slowdown” and “slump” were used to describe the luxury housing market, 2016 turned out to be a banner year for Sotheby’s International Realty.” – CNBC

The Sotheby’s International Realty® brand has registered growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.

Sotheby’s International Realty brand continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.

The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.Capture2

The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.

“CEO Philip White told CNBC in a recent interview that Sotheby’s makes “the consumer the real focus, and that’s important when you do business in the luxury space. We made a decision early on to provide the consumer a high level of exceptional service and true global exposure.”‘- CNBC

Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

As we have already entered into the spring season we are registering strong demand for Rhodes and Symi not only from our usual markets such as the UK, Italy, Switzerland, France or Russia but
a interesting trend for vacation or semi relocation homes comes from countries in the close proximity of Rhodes such as Israel, Lebanon or Turkey

Stay tuned for new properties coming up weekly at rhodes-sothebysrealty.gr